Do your business cards make an impact? Are they memorable, or do people file them away in their wallet or trash can and quickly forget about them? If you can't answer both of these questions with a confident and positive answer, you might want to think about redesigning your business cards.
Today's printing technology makes it easier than ever before to create stunning, captivating cards. You don't have to settle for a simple business card any longer. However, the sheer number of options can be overwhelming. If you want a new design for your business cards but don't know where to start, look to these fine tips for inspiration.
It's true that a picture is worth a thousand words, so keep this motto in mind while designing your business cards. Text-only business cards are boring and likely to be forgotten. However, if you include an image -- your logo or an image of a service you offer -- you're likely to make a greater impact.
Traditionally, most business cards were printed on standard card stock and this material is still the most popular option today. But you don't have to do what everyone else does. Think outside the box when choosing the card stock and ink for your cards. For example, metallic card stock called cold foil is commonly used today to create stunning cards that are cool to the touch and very shiny. Cold foil silk business cards can also be die cut and embossed. You can also request colored edges for your cards. What's more, cards made from this material are also very durable.
Don't be afraid of bold color choices. Brightly colored cards are not only more striking to look at, they tend to stand out from the crowd. Since many people have multiple business cards in their wallet, it's not a bad idea to make yours pop by using bold color.
Opt for Readability
Artsy and creative fonts may look nice, but they're often hard to read. For this reason, you should always choose a font that can be read easily. To make sure your customers can read your card, avoid calligraphic fonts and small font sizes.
You have to make a lot of decisions when you design new business cards. If you're overwhelmed by the process, think about hiring a graphic designer to help you come up with the best design possible. Also, your printing company can help you narrow down your choices if you can't decide.Share