3 Tips For Creating An Effective Sales Proposal

Do you need to create and deliver a sales proposal to one of your prospects? Do you want to blow them away with high-quality content and design? If so, it's worthwhile to invest some time and other resources into your proposal. Having a high-quality proposal can boost their perception of you and help you win the contract. Here are three tips to help you make sure that your sales proposal has all the ingredients for success:

Use clear and concise language. It's very possible that your prospect won't make a commitment during your presentation. That means that they may hang on to your proposal for review later. When they're looking at the proposal on their own, you want to be absolutely sure that they're getting the right message.

The best way to do that is to use clear, concise, and uncluttered language. You may be tempted to open up your thesaurus so you can blow them away with fancy wording. Resist this temptation. Instead, tell them exactly what you are proposing and why your proposal is the best option for them. That way, they'll be able to quickly review the materials and get the message that you're trying to send.

If you're not comfortable with your writing ability, consider hiring a writer. They can help you develop the language you need to include in the proposal.

Hire a designer. While there are a lot boilerplate templates you can use for your presentation's design, it may be worthwhile to hire a designer to create a custom look. Boilerplate designs are often easy to recognize and they may send the impression that you didn't dedicate much in the way of time or resources to the project.

By hiring a professional designer, you can get an appearance that is customized to your content and that appeals specifically to your prospect. It also shows that you've committed a great deal to winning the business and that you're invested in the project.

Invest in the packaging. Finally, don't just print off your presentation and staple it together. Again, that sends a low-cost, budget message that may not be consistent with your message and branding. Instead, work with a printing company to create a high-quality package. You may want to add attractive and durable front and back covers. You also may want to use coil binding to give it a book-like appearance. The printer can also help you find high-quality paper so the proposal feels substantial.

For more information, talk to a printing company in your area. They can help you find the right covers, binding, and paper to make your proposal the winning proposal.